worldwide - i tend to agree. maybe "king" is a bit of a bold statement, but there's no doubt that puffy, aka diddy, aka sean combs, is doing it big with fragrances at the moment. though he's relatively new to the industry, his signature mens' fragrance, "unforgiveable" is already a best seller and has won a fifi award. now he's banking on this luck with a new fragrance, which is rumored to be called "i am king." according to womens wear daily, the fragrance will debut exclusively through macy's this december and will go global next february. a companion fragrance, "i am queen" will debut in 2009 for women. i know you are chuckling (so am i.) but there's nothing funny about the coins diddy is scheduled to make from this: $100 million in the first year alone. and he don't stop.....
photo: www.nymag.com
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