new york - leave it to brad pitt to redefine the way celebs do endorsement deals. the legendary actor has teamed up with legendary skin care giant kiehl's to launch a new product: aloe vera body cleanser, which retails for $16.50. whats so special about this one, besides having such a hot dude promoting it, is that it's 100% biodegradable. (but aren't all soaps essentially biodegradable!? tell me if you know different.) in addition 100% of the proceeds are going to JPF Ecosystems, a non profit which pitt has launched with kiehl's.
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