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Monday, July 21, 2008
ESTEE LAUDER TAKES A CHUNK OUT OF FOREST ESSENTIALS
india - so have you heard of forest essentials? high five if you have before! it was launched by mira kulkarni in 2000 and since then the ayuverdic influenced beauty line has been growing by leaps and bounds. forest essentials is growing so popular that they recently announced more stores, which will add to it's' current portfolio of seven free-standing boutiques at high end hotels in india. beauty giant estee lauder clearly got the memo because they have now snapped up a minority ownership stake in the company. i loved c.e.o, william lauder's very direct quote on the venture, "forest essentials gives us a stronger presence in the expanding prestige beauty business in india."